This site uses cookies 🍪 to deliver our services and to show you relevant ads. By continuing to visit this site you agree to our use of cookies. More info 👍 I understand

twitter logo

Creative branding and content strategy for ethical brands

@sarah_seaton | 13 Aug 2018

Hello! Tell the readers who are you and what do you do.

Hi, my names Sarah! I’m a creative brand and content strategist specialising in ethical brands. Essentially, I help launch startups and products for businesses who are doing good in the world.

Why freelancing instead of a full-time job?

I initially went freelance because I wasn’t being given the freedom or opportunity to develop my skills and direction in the agencies I was working with. I’m obsessed with self-development, and the only way I could explore my career without barriers was to go out on my own!

For those interested in getting into your field, who should they follow on social media other than you?

To be honest, I don't really focus on other strategists on social media… I prefer to follow stand out brands who run amazing campaigns or exciting startups with an ethical outlook and a tonne of potential. If I’m reading up on strategy, I go for audible books… like Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim or Tribes by Seth Godin.

Biggest challenges you've faced when you started freelancing?

There were a few. My initial one was getting my head around setting myself up as a business. You make that decision to go self-employed, but then you have to sort the paperwork and navigate the minefield of HMRC. It's not that bad once it's done, but it was pretty overwhelming to try and tackle it on my own at first. With regards to my work - I found it hard not to take the secure agency jobs. I wanted to break out of the project management side of marketing I’d gotten bogged down in. It took me a while to regain my confidence in my creativity, ideas and copywriting. The more I explored those things, the better my business did and the happier I was in my work. Yes, there have been ups and downs… but it’s imperative to keep your eye on those objectives, especially when you have no one else coaching you towards them.

Your worst experience with a client? And how to avoid that situation.

The worst client experiences are when I’ve taken on a job (that I thought was a great project) and ignored the red flags in the onboarding process. If someone repeatedly asks you the same questions, misses meetings, says they have someone way cheaper, or has crazy mood changes. Stay clear! It sounds obvious but when you really want to do the project you make excuses for people when you really shouldn't. Listen to your gut and identify those red flags because it will save you a tonne of heartache in the end!

A piece of advice for those who want to start freelancing

Figure out your niche! I meshed my sustainability values with my freelance mission, and now I get to work with some fantastic ethical brands! Don’t try to be everything to everyone. Get known for something specific and get badass at it!

Thanks for reading! ❤️

If you have any questions or want to share some love, go to @sarah_seaton twitter!

Remember that we also have a twitter account where you can follow us to check when we release more interviews, tips and news about the site.